ADS STRATEGY

Define the business goals First, define your business goal to run an ad because some businesses will focus on profit maximization while others work for customer satisfaction. Ads run by business to attract customer online. Social media platforms like Facebook, Instagram, Twitter run ads for customer engagement and for profit maximization. Ads are very important …

Spam Score

Spam Score refers to the percentage of sites with similar features to be penalized by Google.  Types of Spam Score 1. Low Spam Score – Spam Score between 1-30% are known as low spam score. 2. Medium Spam Score- Spam Score between 31-60% are known as medium spam score. 3. High Spam Score- Spam scores …

Whatsapp Marketing

As we know social media platforms are becoming popular day by day, with these platforms we can take the business to exponential heights.  What is WhatsApp marketing? It refers to marketing, in which we promote the business through WhatsApp, using a business account, images, and all information about the company. Features of Whatsapp Marketing 1. …

Difference Between B2B and B2C Marketing

Most commonly the businessmen use two types of marketing business to business(B2B) or business to consumer (B2C) B2B marketing is the process of businesses refers to a business’s process of promoting products and services to other companies to help them improve their operation. B2C marketing addresses individual consumers who are making purchases for themselves. For …

Inbound V/S Digital Marketing

Inbound Marketing is a strategy by which we can attract customers by creating useful content and experiences that resonate with audiences. The main goal of inbound marketing is to attract new prospects your company, engage with them at scale and delight them individually. Examples of Inbound Marketing are follows:- While outbound marketing can potentially reach …

Does Digital Marketing Work For All Business?

Absolutely! It can work for any business and is not constrained to the niche or size. The prime motto of digital marketing is to understand the necessities and requirements of consumers and provide high-quality, relevant content for them. The following discusses how digital marketing works for two primary branches. The marketing agenda followed by most B2B businesses …