The term digital marketing refers to the promotion of goods and services by the use of websites, apps, search engine and other digital means. Digital Marketing is becoming popular day by day as the Consumer or the Customer get the things online. The use of digital channels to market products and services in order to reach customers.
Types of Digital Marketing
SEO- Search Engine Optimization is the process of optimization by which your website rank in first search engine result page.
SMM- Social Media Marketing is a marketing through which we can promote goods and services by using social media platform like Facebook, Instagram which increases brand awareness and engagement.
Content Marketing- It refers to creating and sharing valuable content so that maximum traffic come over the page.
Pay Per Click(PPC) – It is a form of online marketing where advertisers pay each a user click on one of their ads. The most common PPC advertising is through search engines, such as Google Ads.
Affiliate Marketing- The process in which when a person promotes someone’s product and he will get commission for marketing another’s or company’s product. It is also called Performance Marketing.
Dropshipping – It means direct delivery of goods from manufacturer to the retailer or customer.
CRO – CRO stands for Conversion Rate. CRO marketing is a method of increasing the percentage of your website’s visitors who take a desired action.
