Absolutely! It can work for any business and is not constrained to the niche or size. The prime motto of digital marketing is to understand the necessities and requirements of consumers and provide high-quality, relevant content for them. The following discusses how digital marketing works for two primary branches. The marketing agenda followed by most B2B businesses …
The history of digital marketing in India can be traced back to 1995 when VSNL launched internet services. However, till 2000, only 0.5% of the Indian population used the internet. It was after 2005 that the internet boom caught on, and the evolution of digital marketing in India commenced. In 2008, it grew steeply, and …
1.Digital Devices- Digital Devices are those devices which people are using everyday. For example, these can get used by specified audience for their work purpose like mobile ,computer ,laptop and other digital devices. 2. Digital Content Platforms These are the platforms by which the customers can interact easily on daily basis. We can use it …
1.Good for brand growth and awareness- Digital Marketing levels the playing fields and allows you to compete with bigger brands in your sector that otherwise would not be achievable. Through the use of internet we can reach a wider range of audience and also tell us about our brand so that they may get proper …
1. High competition The digital marketing campaign should be well thought out, stand out, grab attention, and impact the target audience since the competition has grown many folds recently. Any monotonous approach or repeated method will drive the brand out of the competition in no time. Digital marketing campaigns have become very competitive. Thus, brands …
1.Brand Development:- A business is not I just about the name of the products of the company. Instead, it is the voice and the message of the brand, which is needed to be established in the market so that not only the brand receives a broader reach but also people look upon the brand as …
1. People – The first ”P” stands for ”PEOPLE” which means your target audience. The target audience plays a very important role because of whom our products or services exist in the market. We have to identify our target audience and also keep in mind their tastes and preferences. The final component of the marketing …
1.Greater Reach – Digital Marketing allows businesses to reach a wider audience including a global audience in cost effective manner as compared to traditional marketing methods with the help of internet and social media, businesses can interact with customers in worldwide. 2. Audience Engagement- It offers the ability to target specific audience by determining the …
History of Digital Marketing
The term digital marketing refers to the promotion of goods and services by the use of websites, apps, search engine and other digital means. Digital Marketing is becoming popular day by day as the Consumer or the Customer get the things online. The use of digital channels to market products and services in order to …