1.Greater Reach – Digital Marketing allows businesses to reach a wider audience including a global audience in cost effective manner as compared to traditional marketing methods with the help of internet and social media, businesses can interact with customers in worldwide.
2. Audience Engagement- It offers the ability to target specific audience by determining the behavior and interest of the audience.
3. Measurable Results- Unlike traditional marketing, digital marketing offers the ability to track and measure the success of marketing campaign in real time.
4. Cost Effectiveness- Digital Marketing is more cost effective as compared to traditional marketing. It advertise through digital channels which is affordable especially for small and medium scale business.
5. Increased Brand Awareness- Through social media platforms, we can increase brand awareness by telling about the product and its uses to the customers so that customer can build trust on our products and also help to increases in sales.
6. Improved Customer Interaction- With the help of social media, we can answer all the queries of the customer and digital platforms can easily connects the businessmen with the potential customers.