1. High competition
The digital marketing campaign should be well thought out, stand out, grab attention, and impact the target audience since the competition has grown many folds recently. Any monotonous approach or repeated method will drive the brand out of the competition in no time. Digital marketing campaigns have become very competitive. Thus, brands must be relevant to the customers’ needs and be quick in responding.
2. Dependability on Technology – Digital Marketing is based on technology and the internet is prone to errors.
There are times when the links may not work, landing pages may not load, and page buttons don’t simply do their job. This leads prospective customers to switch to other brands. Therefore, to avoid this, a test of the website is necessary. Also, proofreading the content and ensuring the campaigns will work on their targeted niche becomes important.
3. Time Consuming
One of the biggest disadvantages of digital marketing campaigns is their time-consuming nature. Unorganized tactics and strategies may consume a lot of time, and it becomes difficult to devote the desired time to the campaign. This will eventually lead to negative results. Therefore, it has been suggested to focus on a strategy that the company needs the most and plan and curate the content accordingly. Digital marketing tools like HubSpot, Ahrefs and social media posting, and scheduling tools like Hootsuite and Tweetdeck should be used to overcome the potential barriers.
4. Security and Privacy Issues– Security is the primary requirement for any brand. Hence website protection is something to be executed seriously as a digital marketer. Securing and safeguarding the network connections by using firewalls and encryption tools like VPN is always suggested. The basic approach of having a good antivirus is most desirable. The legal considerations in obtaining customer data for digital marketing strategies must be done with all required formalities. Protecting the customer data should be the top priority as it may be compromised during data breaches.
5. Internet Fraudulence
Established brands face the risk of internet fraudulence, where an unauthenticated party can use unethical and fraudulent practices such as using a brand’s trademarks and logos in their marketing. This can defame the concerned established brand. Besides, it can also lead to some financial loss. Such occurrences can also take things out of your control.
