The history of digital marketing in India can be traced back to 1995 when VSNL launched internet services.
However, till 2000, only 0.5% of the Indian population used the internet. It was after 2005 that the internet boom caught on, and the evolution of digital marketing in India commenced.
In 2008, it grew steeply, and by 2010, several new digital marketing companies were launched, with thousands of professionals being recruited to work in them.
In 2013, 15% of Indians were using the internet, and in the next 6 years, by 2019, the number of internet users in India crossed 525 million. It is expected to cross 650 million in the next two years.
Though the present level of Internet marketing business is high, the Internet marketplace is very young. The history of Internet Marketing shows that the timeline of this marketing is short. Some corporate and consecutive events lead the online marketing business to where it is now. At first, the Internet was not introduced for advertising; instead, it was the medium for exchanging information and emails. But within a short time, it caught the marketers’ sight that this tool could help them grow their businesses.
Here are the events that lent a hand in commencing Internet marketing: At the Start
When email was invented, it was used mainly by universities and the military. In 1979, CompuServe (the first primary U.S. commercial online service) offered personal computer users email and other technical services. Email was used only for exchanging data and information for the next two decades. In the early ’90s, business owners started revealing email services’ marketing advantages.
Digital marketing in the early years of the internet mainly comprised of static websites and banner adverts. Simple HTML websites were used by marketers to exhibit their goods or services, and banner adverts were strategically placed on other websites to encourage clicks and traffic. These early attempts, however, lacked the personalization https://medium.com/@sortedsquareseo/the-evolution-of-digital-marketing-from-traditional-to-modern-strategies-fa2051af5d25 and involvement that contemporary digital marketing provides and were somewhat one-dimensional.
