Inbound Marketing is a strategy by which we can attract customers by creating useful content and experiences that resonate with audiences. The main goal of inbound marketing is to attract new prospects your company, engage with them at scale and delight them individually.
Examples of Inbound Marketing are follows:-
- Blogging
- Email Marketing
- Webinars
- Social Media
- Podcast
- Videos
- SEO
- Social Media Marketing
- The difference between inbound and digital marketing is that digital marketing doesn’t differentiate between inbound and outbound methods and can be useful for both techniques. Digital Marketing is used as an umbrella term for all marketing that encompasses digital outreach and typically includes strategies such as display advertising, mobile marketing, social media marketing and to create useful content to attract large number of audiences.
While outbound marketing can potentially reach wider audience , it also reduces the risks of barraging uninterested customers. Inbound marketing is useful to attract large number of audiences. With Inbound Marketing we can easily create useful content.
Inbound Marketing is an important tool for existing customers. Creating more regular communication with customers and enable organization to engage customers to enable with customers by providing informative, educational content.
