Most commonly the businessmen use two types of marketing business to business(B2B) or business to consumer (B2C)
B2B marketing is the process of businesses refers to a business’s process of promoting products and services to other companies to help them improve their operation.
B2C marketing addresses individual consumers who are making purchases for themselves. For example, a jewelry retailer selling engagement rings aims to target people who are planning a proposal.
When selling to other companies, B2B marketing involves considerations and best practices that differ from those associated with marketing to individual consumers (B2C). For example, B2B customers generally look for products and services that contribute to a healthier bottom line while avoiding investments with low chances of return. Considering that businesses may be responsible for payroll and other large business expenses, there may be more at stake for B2B than B2C customers, so when marketing, you’d want to bear this difference in mind.
B2C Marketing (Business to Customer, or Business to Consumer) is a term used to describe a business model in which a company or a brand markets directly to individual consumers. In contrast to B2B (Business to Business), B2C marketing is often more focused on generating an emotional response among the target audience, as opposed to simply demonstrating value.
