As we know social media platforms are becoming popular day by day, with these platforms we can take the business to exponential heights.
What is WhatsApp marketing?
It refers to marketing, in which we promote the business through WhatsApp, using a business account, images, and all information about the company.
Features of Whatsapp Marketing
1. Create a Business Profile- First, you create your business profile by adding your name, information, and what you serve for.
2. Audience Building- The next step is to create an audience by showing the product online so that they can convert into leads.
3. Valuable Content- Provide valuable and relevant content to your audience for maximum leads.
4. Communicate- Always follow a communication strategy, and listen to them, if they have a problem related to business try to solve it.
5. Use Multimedia- Use media such as images, videos, and audio messages to connect them for better engagement.
6. Measure and Evaluate- The key to success is to keep recording and tracking activities by making data-driven decisions.
How Whatsapp can be beneficial to your Business?
1. Ensures direct relations with customers- WhatsApp is a platform by which you can get connected with the audience and solve queries.
2. Higher conversion rate- As we know WhatsApp is a wide platform and people feel bored during a call but not on WhatsApp chat, so you can showcase your product to them according to their demographic factors for high conversion.
3. Better sales- As, we know many of us shop online, so again Whatsapp marketing is useful for better sales.
4. Lower cost- Whatsapp Marketing is very affordable marketing in today, ‘s world and offers quality products at minimum cost.
Whatsapp Marketing Strategies
1. Define the goal of the business- Some businesses are work for profit maximization while others work for customer satisfaction.
2. Target Audience – Decide which type of audience you need for your business.
3. Offers – Make offers like buy now, limited period, for better leads.
Here are some examples of WhatsApp messages-
1. Promotional Messages and Discount Codes- Using WhatsApp marketing you send can some promotional offers so to attract more customers to the business.
2. Abandoned Cart Messages- You can send pre-approved templates so to increase conversion.
3. Out Of Stock- You can send messages like the product is out of stock to create a sense of urgency.
4. Feedback Messages- You can send feedback messages like we feel happy for your service.
5. Customer Support Service – By using an AI chatbot, you can support your customers by answering to their queries.